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The Boy and the Lemon is a children's story about luck, written by James Hurman and illustrated by Juliet Burton.

But more than that, it's a mission to teach children life's most magical lesson:
how to be lucky


AND NOW AVAILABLE IN AUGMENTED REALITY!

Thanks to the awesome team at M-Theory, there's now a free augmented reality app that you and your child can use with the book to experience The Boy and the Lemon in pop-up AR!

Check it out in this video:

 
 

And download it here:

 
 

ORDER THE BOY AND THE LEMON

For every book sold, a second book is donated to a school, library or less advantaged family.

$28.99 + $5 delivery
($18 delivery for international orders)

To order your copy and pay by  credit card or PayPal, click a Buy Now link below.

For bulk or bookstore orders please email us at hello@theboyandthelemon.com

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The Boy and the Lemon is the story of Jack...

 ...a boy whose house is crushed by a giant lemon from outer space...

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...and the adventures he goes on turning his luck around...

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The story is based on the work of a British psychology professor who studied lucky people and unlucky people, and discovered that lucky people shared a certain attitude and way of approaching life... and if you taught people that attitude, and got them to adopt it, they became more lucky.
 

“Lucky people generate their own good fortune via four basic principles. They are skilled at creating and noticing chance opportunities, make lucky decisions by listening to their intuition, create self-fulfilling prophesies via positive expectations, and adopt a resilient attitude that transforms bad luck into good.”

- Professor Richard Wiseman, as published in his book The Luck Factor.


When James Hurman and his wife Annabel were pregnant with their first born, James read Professor Wiseman's book.

James was blown away by the idea that luck could be learned, but felt that as a grown up, it was difficult to really change the way you approach life.

But what if, he thought, you could take those lessons and teach them to children?

As a parent it struck James that the most magical thing you could teach a child would be how to be lucky.

So this year he and illustrator Juliet Burton are embarking on a mission to get their story out there and start a conversation between parents, teachers and children about how to be lucky.

Fantastic! Loved it! Brilliantly told.
— Bridget, Mother of boys, 4 & 7
It’s good for kids to think about making their own luck.
— Narelle, Mother of girls, 3 & 9 and boy, 7
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Beautiful Book – love the concept of luck!
— Nicola, Early Childhood Educator

Our vision is to teach kids everywhere how to be lucky.

So for every book sold, we donate a second book to a school, library or less advantaged family.

The principles of luck are universal, and our vision is for the book to be translated into every language and for kids all over the world to be given the secrets of being lucky.

 

ORDER THE BOY AND THE LEMON

$28.99 + $5 delivery
($18 delivery for international orders)

For every book sold, a second book is donated to a school, library or less advantaged family.

To order your copy and pay by credit card or PayPal, click the Buy Now link below.

For bulk or bookstore orders please email us at hello@theboyandthelemon.com

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About James & Juliet

James Hurman is a father, author and founder of Auckland innovation company Previously Unavailable. He's spent his life involved in the creative industries of advertising and innovation. His last book, The Case for Creativity, is a book for grown ups about why it's better for companies to be more creative. He lives in Auckland with his wife Annabel, their 7-year-old son Tripp and their 5-year-old daughter Harper.

Juliet Burton is a professional illustrator and designer working in Auckland. She grew up in Hamilton and continued on to gain her honours degree from Massey University in Wellington. Currently Juliet is working for an advertising agency in Auckland.

She has previously freelanced for magazines particularly in the fashion realm but has had a wide range of clients including L’oreal Paris, Beau Coops and Red Bull. Earlier this year, Juliet’s illustrations featured as part of a major report to the Crown and Waikato River iwi.

This is Juliet’s first children’s book. Her other work can be found here and here.

 

If you're interested and you want to follow our progress, join our Facebook community.

At our school we do philosophy for children and I’m always looking for really good picture books to use with the kids. With The Boy and the Lemon, immediately the children saw the big ideas, they could really relate to the idea of something bad happening that parents see as really bad, whereas they can see the positive side, they see it from another point of view.
— Saffron, Primary School Teacher
I loved the story and especially the pictures fitting perfectly to the story.
— Celine, Au Pair to girls, 3, 5 & 7

Our thanks to Assembly who made our video and to Jono Parker who took our photos.